Allies are individuals who advocate on the behalf of a marginalized community that they are not a member of. Historically, allies have been essential in social justice efforts for the LGBT+ community and movements for that community. However, allies can sometimes fail to meet the expectations of LGBT+ communities; a reality that I refer to as failed allyship. Study 1 identifies approval-seeking behavior as a key marker of failed allyship, suggesting that perceived insincerity undermines the legitimacy of allyship efforts. Study 2 suggests that prejudice directed specifically toward transgender, nonbinary, and gender nonconforming individuals indicates selective support within the broader LGBT+ community. A recurring theme across both studies is the role of misinformation, emphasizing the need for more comprehensive and inclusive educational interventions. Together, these findings challenge the assumption that self-identification as an ally equates to meaningful support, and instead call for a more critical and informed approach to allyship.