Copy Testing: A Survey on the Methods of Evaluating the Efficacy of Advertisements

Bryan, III, Wilhelmus Bogart2014-09-042026-09-302014-09-042026-09-301947http://arks.princeton.edu/ark:/88435/dsp01dj52w519qhttps://theses-dissertations.princeton.edu/handle/88435/dsp01dj52w519q106 PagesCopy Testing: A Survey on the Methods of Evaluating the Efficacy of AdvertisementsPrinceton University Senior Theses