The Development of Brands and the Policies of Pricing and Marketing Affecting Their Presentation to the Consumer

Chew, Jr., Robert Zent2014-09-172026-09-292014-09-172026-09-291945http://arks.princeton.edu/ark:/88435/dsp014j03d058phttps://theses-dissertations.princeton.edu/handle/88435/dsp014j03d058p94 PagesThe Development of Brands and the Policies of Pricing and Marketing Affecting Their Presentation to the ConsumerPrinceton University Senior Theses