A Study of the Role of Cognitive Processing in Memory Recall for Expected and Unexpected Advertisements

Treisman, AnneGarcia, Jeremias C.2014-09-042026-09-302014-09-042026-09-3019945394http://arks.princeton.edu/ark:/88435/dsp01m613mz143https://theses-dissertations.princeton.edu/handle/88435/dsp01m613mz14327 PagesA Study of the Role of Cognitive Processing in Memory Recall for Expected and Unexpected AdvertisementsPrinceton University Senior Theses