EFFECTS OF SOCIAL MEDIA MARKETING ON THE LUXURY FASHION MARKET

Kalouptsidi, MyrtoGao, Chang2013-07-092026-09-292013-07-092026-09-292013-04-152013-07-09http://arks.princeton.edu/ark:/88435/dsp016d56zw691https://theses-dissertations.princeton.edu/handle/88435/dsp016d56zw69184 pagesen-USEFFECTS OF SOCIAL MEDIA MARKETING ON THE LUXURY FASHION MARKET – A CROSS-‐CULTRUAL STUDYPrinceton University Senior ThesesWalk-in Access. This thesis can only be viewed on computer terminals at the <a href=http://mudd.princeton.edu>Mudd Manuscript Library</a>.