Crossfire: Examining Strategic Considerations in Negative Campaign Advertising

Kelley, Stanley Jr.David, Daniel2014-09-192026-09-302014-09-192026-09-3019978517http://arks.princeton.edu/ark:/88435/dsp01rn301303phttps://theses-dissertations.princeton.edu/handle/88435/dsp01rn301303p167 PagesCrossfire: Examining Strategic Considerations in Negative Campaign AdvertisingPrinceton University Senior Theses