Psychological Scaling of Product Preference and Consumer Prediction

Wettlaufer, Conrad Penn2014-09-042026-09-302014-09-042026-09-301958http://arks.princeton.edu/ark:/88435/dsp01tb09j6198https://theses-dissertations.princeton.edu/handle/88435/dsp01tb09j6198Psychological Scaling of Product Preference and Consumer PredictionPrinceton University Senior Theses