Salganik, MatthewCox, Kevin2013-07-182026-09-302013-07-182026-09-302013-04-122013-07-18http://arks.princeton.edu/ark:/88435/dsp01pc289j176https://theses-dissertations.princeton.edu/handle/88435/dsp01pc289j17642 pagesen-USAdvertising to Online Social Networks: Evaluating the Effectiveness of Socially Targeted Ad VariationsPrinceton University Senior ThesesWalk-in Access. This thesis can only be viewed on computer terminals at the <a href=http://mudd.princeton.edu>Mudd Manuscript Library</a>.