Friddell, III, Guy Raymond2014-09-202026-09-302014-09-202026-09-301973http://arks.princeton.edu/ark:/88435/dsp017p88cj33ghttps://theses-dissertations.princeton.edu/handle/88435/dsp017p88cj33gThe Importance of Electronic Media and Broadcast Advertising in United States Senate, United States House of Representatives and Gubernatorial Campaigns: A Regression ModelPrinceton University Senior Theses