Ressler, Richard James2014-09-172026-09-292014-09-172026-09-291974http://arks.princeton.edu/ark:/88435/dsp01zc77sq98phttps://theses-dissertations.princeton.edu/handle/88435/dsp01zc77sq98pOptimal Search Rules and Their Effect on Consumer BehaviorPrinceton University Senior Theses