An Analysis of the Gould Scoring Factor Method for Advertising Evaluation

Miller, David Freeland2014-09-042026-09-302014-09-042026-09-301950http://arks.princeton.edu/ark:/88435/dsp01xk81jk97ghttps://theses-dissertations.princeton.edu/handle/88435/dsp01xk81jk97gAn Analysis of the Gould Scoring Factor Method for Advertising EvaluationPrinceton University Senior Theses