An Examination of the Cross-Elasticity of Demand for Advertising Space in the Print and Broadcast Media

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1977

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Princeton University Senior Theses

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This thesis can be viewed in person at the <a href=http://mudd.princeton.edu>Mudd Manuscript Library</a>. To order a copy complete the <a href="http://rbsc.princeton.edu/senior-thesis-order-form" target="_blank">Senior Thesis Request Form</a>. For more information contact <a href=mailto:mudd@princeton.edu>mudd@princeton.edu</a>.

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